100% Free — No Credit Card Required

Free Marketing Tools for
Home Service Businesses

Instantly see where your ad spend is being wasted, what your real ROI potential is, and what quick wins can lower your cost per lead today.

Used by 2,000+ HVAC, plumbing, electrical & roofing companies

Google Ads Tools

Two different views of your Google Ads — diagnosis and treatment.

Free

Step 1 — Diagnose

Google Ads Grader

Get a full A–F grade on your account in 60 seconds. See exactly what's costing you money — Quality Score gaps, wasted spend, keyword holes — with a shareable PDF report.

Overall account grade (A–F)
Wasted spend identified over last 90 days
10 scored performance dimensions
Downloadable PDF report
No account login required for demo

Grade My Google Ads → See a sample report first

Free Demo

Step 2 — See the fix

Google Ads AI Demo

See what happens after the diagnosis. Watch AI agents work through a real HVAC account — every action logged, every improvement explained, 30-day results shown.

Real AI action log — 47 changes over 30 days
Before & after campaign structure
CPL, Quality Score, and wasted spend results
Every action explained with the reason why
No account connection needed to view

See the AI Demo → Run this on my account

More Free Tools

Additional tools to understand and grow your marketing.

Ad Spend ROI Calculator

Free

Enter your monthly ad budget, average job value, and close rate. Get an instant projection of leads, revenue, and what 20–40% waste reduction would add to your bottom line.

Projected leads & revenue
Cost per lead benchmarks by trade
Waste reduction impact model
12-month optimization scenarios
No account connection needed

Calculate My ROI →

Facebook Ads Inspector

Coming Soon

Analyze your Facebook & Instagram ad account for wasted reach, creative fatigue, audience overlap, and lead form drop-off. Built for home service businesses.

Creative fatigue detection
Audience overlap analysis
Lead form completion rate
Cost-per-lead by ad set
PDF report with fixes

See Demo Report →

Budget Forecast Tool

Connected accounts

Model your leads and revenue at +10%, +25%, and +50% budget — using your actual CPC, conversion rate, and Quality Score. Seasonal demand built in for your trade.

Real data from your connected account
Seasonal demand index by trade
Diminishing returns modeling
Waste recapture impact included
Available on all paid plans

Connect My Account →

FOR LOGGED-IN USERS

Budget Forecasting Tool

Connected your Google Ads account? Get a data-driven projection of what your leads and revenue look like at +10%, +25%, and +50% budget — with seasonal adjustments for your trade.

Real forecast based on your actual CPC, CVR, and Quality Score
Seasonal demand index for HVAC, plumbing, and electrical
AI-powered recommendation: scale, optimize, or cut waste first

Connect My Account — Free

Budget Scenario Preview

Current Budget

$3,200/mo → 28 leads

+25% Budget

$4,000/mo → 34 leads

+50% Budget

$4,800/mo → 39 leads

+100% Budget

$6,400/mo → 50 leads

Example based on typical HVAC account ($85 CPL, 3.2% CVR)

Why home service pros trust our free tools

$2.1M+

Wasted spend identified

Across all grader reports run in the last 12 months

2,000+

Reports generated

For HVAC, plumbing, electrical, roofing, and pest control companies

4.9★

Average rating

"Most actionable free audit I've ever gotten" — Home service owners

Ready for the full platform?

Connect your Google Ads account and let AI agents optimize your campaigns 24/7. Most home service businesses cut their cost per lead by 20–40% in the first 30 days.

Start Free — No Credit Card View Pricing

Free Marketing Tools for Home Service Businesses