Win More Roofing Estimates
Without Overpaying on Google
FieldSprout's AI agents optimize your roofing Google Ads campaigns 24/7 — capturing storm damage leads at peak demand, targeting replacement buyers, and cutting spend on searches that will never convert to a signed contract.
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Anonymized averages across roofing accounts on FieldSprout
The roofing Google Ads problems we fix
Roofing has the highest CPCs of any home service trade — which makes waste especially painful. Most accounts burn 35–50% of budget on non-converting searches.
Missing storm surges when they matter most
A hailstorm hits your market and your ads aren't boosted. Competitors scoop leads while you scramble to raise bids manually.
Highest CPCs in home services wasting fast
Roofing clicks can cost $25–$80. One wrong keyword match type bleeds your budget in hours. We lock match types tightly.
Low Quality Scores on broad roofing terms
"Roof repair" triggers everything from DIY forums to competitor ads. We build tightly themed ad groups that earn 7+ QS.
Replacement vs. repair buyers mixed together
A $400 repair lead and a $18,000 replacement lead need different messaging and bids. We separate them into distinct campaigns.
Can't measure true ROI per campaign
Too many roofers track form fills — not estimate shows. We help you connect ad spend to actual signed contracts.
Insurance claim keywords left untapped
"Insurance roof replacement" and "hail damage claim" are high-intent gold. We ensure you're capturing them at the right bid.
Storm-ready campaigns that activate automatically
When hail or high winds hit your market, the window to capture leads is 72–96 hours. FieldSprout monitors storm alerts and weather patterns so your campaigns can be pre-configured to surge when demand spikes — before competitors have even logged in.
- Pre-built storm response campaign templates ready to activate
- "Hail damage", "storm roof repair", "insurance claim" keywords pre-loaded
- Budget surge recommendations triggered by demand signals
- Post-storm budget ramp-down as demand returns to baseline
"After the April hailstorm, our storm campaign was already loaded. We booked 28 estimates in 4 days while competitors were still updating bids."
"FieldSprout separated our replacement and repair campaigns. Our cost per replacement estimate dropped from $260 to $140 in 6 weeks."
"We were bidding on 'roof tiles' and 'roofing nails' — actual supply searches. That wasted spend is gone now and our budget goes further."
Get your free Roofing Ads Grade now
See exactly where your roofing Google Ads budget is being wasted — and get a prioritized action list to book more estimates at lower cost. Takes 60 seconds.