More Leads. Lower Cost.
A Full Calendar of Booked Jobs.
FieldSprout manages every channel that generates leads for your home service business — Google Ads, GLSA, Facebook, and organic — optimizing each one to deliver the highest volume of qualified leads at the lowest possible cost per booked job.
Every stage of your lead pipeline — visible and optimized
Most home service companies track clicks and calls. FieldSprout tracks all the way to booked job and revenue — so you know what's actually working.
Paid search, GLSA, or Facebook ad brings visitor to your site or landing page.
Call, form submission, or chat — lead is recorded with source, time, and job type.
Lead converts to a scheduled estimate or service call. Show rate tracked by CSR.
Estimate converts to a signed job. Conversion rate tracked by job type and channel.
Job revenue mapped back to the original ad click. True ROI by campaign.
All the channels FieldSprout manages for you
Google Search Ads
24/7 AI optimization — negative keywords, bid adjustments, Quality Score improvements, and budget pacing toward highest-converting campaigns.
Google Local Services Ads
Lead dispute management, booking rate optimization, review score maintenance, and budget allocation by ZIP and trade.
Facebook & Instagram Ads
Lookalike audiences, retargeting, seasonal campaigns, and creative testing — all optimized for booked jobs, not just impressions.
Google Business Profile
Map pack optimization, weekly posts, review responses, and listing health — converting local searches into calls.
Website Chat & Forms
24/7 lead capture with smart qualification, emergency triage, after-hours follow-up, and CRM sync.
Full Attribution Dashboard
See which channels, campaigns, and keywords generate actual booked jobs — not just clicks or form fills.
Industry benchmarks for home service lead generation
How does your cost per lead compare? Here's what well-optimized accounts look like across the trades we serve.
| Trade | Avg CPL (industry) | FieldSprout avg CPL | Avg savings |
|---|---|---|---|
| HVAC | $140–$180 | $82–$105 | 35–40% |
| Plumbing | $110–$145 | $68–$88 | 30–38% |
| Electrical | $125–$160 | $74–$96 | 30–40% |
| Roofing | $190–$240 | $118–$148 | 35–40% |
| Pest Control | $85–$120 | $52–$72 | 30–38% |
| Landscaping | $75–$110 | $46–$66 | 30–40% |
Based on accounts managed on FieldSprout. Individual results vary by market, budget, and competition.
"FieldSprout showed us that 60% of our leads were coming from one campaign — and two other campaigns were just burning money. We reallocated and CPL dropped 38% in a month."
"We went from tracking 'form fills' to tracking actual booked jobs. The attribution dashboard showed us that Facebook was driving 30% of our revenue but we had it at 10% of our budget."
"Adding GLSA to our Google Ads changed everything. FieldSprout manages both together and disputes the junk — our cost per booked job dropped from $340 to $198."
See where your leads are coming from — and what they cost
Grade your Google Ads account for free — get a full breakdown of your cost per lead, wasted spend, and where the biggest opportunities are. Takes 60 seconds.