Fill Slow Weeks with Facebook Ads
Built for Home Service Businesses
Google captures active searchers. Facebook reaches the homeowners who haven't searched yet — but whose roof is aging, HVAC is 12 years old, or gutters need cleaning. FieldSprout targets them with the right offer at the right time.
No credit card · Facebook Business access required
Averages across home service Facebook accounts on FieldSprout
Facebook advertising built for trades — not e-commerce
Most Facebook ad tools are built for online stores. FieldSprout is purpose-built for service businesses that book jobs, not ship products.
Lookalike audiences from your best customers
Upload your top 20% customers by job value and Facebook finds thousands more homeowners who look just like them — in your service area.
Retarget unbooked estimates and no-shows
Someone requested a quote but didn't book? We retarget them with a follow-up offer until they schedule — recovering leads you already paid for.
ZIP and radius targeting by margin and drive time
Advertise only in the neighborhoods where your margin is strong and drive time is reasonable. Stop paying for leads you can't profitably serve.
Creative testing and fatigue detection
We test multiple ad creatives and automatically rotate fresh ones when performance drops — no more running the same ad until it stops working.
On-ad lead forms with instant CRM sync
Facebook native lead forms pre-fill contact info and sync directly to your CRM — so you can call within minutes, not hours.
Seasonal offer campaigns to fill gaps
Spring tune-up specials, summer AC deals, fall furnace promo — we build seasonal campaigns timed to peak demand and your available capacity.
Google captures demand. Facebook creates it.
The homeowners most likely to become your highest-value customers aren't always searching Google right now. Facebook lets you reach them proactively — showing your brand before they need you, so you're the first call when they do.
"We never thought Facebook would work for HVAC. FieldSprout's seasonal offer campaigns filled our slow weeks in January and February for the first time ever."
"The neighbor targeting after a completed job is genius. We run a small campaign in the neighborhood right after we finish a big install and it generates 2–3 calls every time."
"Our Google leads alone weren't enough to smooth seasonality. Adding Facebook retargeting brought our unbooked estimate rate down from 62% to 38%."
Add Facebook to your lead mix today
Connect your Facebook Business account and let FieldSprout build, test, and optimize your campaigns. Most home service businesses see leads within 72 hours of launch.