Book More Pest Control Jobs
and Recurring Plans on Google
FieldSprout's AI agents optimize your Google Ads campaigns around the clock — capturing high-intent pest searches, converting one-time callers into recurring service plans, and eliminating budget waste on non-buyers.
No credit card · 60-second setup · Cancel anytime
Anonymized averages across pest control accounts on FieldSprout
The pest control Google Ads problems we fix
Pest control has highly seasonal demand and a wide range of pests — most accounts use one generic campaign for all of them, missing the intent signals that matter.
One campaign for all pests = wasted spend
Bidding the same on "ant problem" and "termite inspection" is a costly mistake. Termite jobs are worth 10x — we bid accordingly.
Missing peak spring and summer surge
Pest activity explodes April–September. Flat budgets mean you're under-bidding when demand is highest and overspending in winter.
Low Quality Scores on generic pest terms
"Pest control near me" is highly competitive. We build tightly themed ad groups by pest type to earn 7+ QS and lower CPCs.
DIY searches burning your budget
"How to get rid of ants myself" and "pest control spray at Home Depot" cost real money but never convert. We add them as negatives.
Not promoting recurring service plans
One-time callers are worth $150. Recurring plan customers are worth $1,200+/year. We create landing pages and campaigns built for plan sign-ups.
No ongoing optimization happening
Pest control is intensely seasonal — campaigns need weekly adjustments, not monthly ones. Our AI agents optimize every 24 hours.
Bid by pest type, not just "pest control"
Someone searching "termite inspection" is worth 5–10x more than someone searching "ant spray." FieldSprout segments your campaigns by pest type and job value — so high-margin termite and rodent jobs get the budget they deserve.
- Termite and rodent campaigns get premium bids — highest job value
- Bed bug campaigns segmented with urgent intent keywords
- Recurring plan campaigns run year-round with consistent presence
- Seasonal pests (mosquitoes, wasps) ramped up in spring/summer
"We had termite and ant campaigns lumped together. FieldSprout split them out and our termite CPL dropped from $130 to $68 in 5 weeks."
"The recurring plan campaign structure was a game-changer. We're signing up 40% more annual contracts now from the same budget."
"DIY pest control searches were killing us. The negative keyword cleanup saved $800/month and our close rate went up because leads were more qualified."
Get your free Pest Control Ads Grade now
See exactly where your pest control Google Ads budget is being wasted — and get a prioritized action list to book more jobs and recurring plans. Takes 60 seconds.